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Methods of developing an effective advertising campaign of a travel company in the global network

Abstract

Methods of developing an effective advertising campaign of a travel company in the global network

Zolala K., Kononova O.S., Firsov A.V.

Incoming article date: 10.11.2021

The article contains information about the factors influencing the attitude of consumers to tourist offers, and provides recommendations on the organization of an effective advertising campaign of a travel company belonging to the category of small and medium-sized businesses in the vastness of the global network.

Keywords: campaign, advertising, tourism, internet, website, direct, marketplace, query, statistics, Iran