Franchise business format in the service sector competitive characteristics

Abstract

Franchise business format in the service sector competitive characteristics

Cherkasova U.V., Radina O.I., Malashenko K.O.

Incoming article date: 18.03.2015

The article deals with the organization of business on the basis of franchise agreements, are the benefits of this form and the possible development strategies. In addition, the article describes the possible directions of state support for the franchise as a source of employment and increase economic stability in our country.

Keywords: franchise, service, strategy, brands, investment