Marketing strategy: features in services complex of the region (on the example of the Rostov region)

Abstract

Marketing strategy: features in services complex of the region (on the example of the Rostov region)

N.P. Ketova, Yu.S. Kotenko, T.A. Makarenya

Incoming article date: 07.12.2013

In article it is briefly considered stages of formation of definition of strategic marketing in scientific literature of Russia. The importance of a services sector in economy and the importance of modernization of the given sphere for the general development of economy as a whole locates. The analysis of dynamics of paid services to the population that will allow to reveal the sphere of servants with the greatest volume of consumption among the population is carried out. Are considered the sphere of transport services of the Rostov region, as a result of research SWOT analysis of marketing strategy is carried out to projections to the sphere of transport services of the Rostov region and recommendations to transport companies of the Rostov region for a choice of suitable marketing strategy are made.

Keywords: diversification of management, production diversification, financial and economic purposes of a diversification, technological purposes of ensuring flexibility of production