This article discusses current issues of modern use of the benchmarking system on the example of the clothing companies. Benchmarking is able to dramatically affect the economic and marketing activities of enterprises, as well as foster a constructive dialogue between business structures. Research results revealed the garment industry in the Rostov region, related to the type Brand Non-Recognition and Brand Recognition.

Keywords: benchmarking, comparative analysis, marketing environment, competitiveness, market conditions, the image.

In today's unstable market conditions increased transaction costs, reducing overall economic efficiency. This article analyzes the reasons for the growth of the internal transaction costs and proposes measures to reduce them by adjusting the organizational structure of the organization

Keywords: organizational structure of management, transactional expenses, efficiency analysis, organizational changes, classification