The assessment of the properties of urbanized territories or plots is necessary to determine the most effective use of them and to determine the cadastral or market price. A comprehensive model for assessing the properties of urbanized territories is presented, which is a multiplicative model consisting of two models: an additive model for assessing the properties of the plot under consideration and an additive model for assessing the influence of external factors determined by the adjacent territory. This multiplicative combination of additive models allows for the differentiated determination of the best alternative for different types of plot use based on the influence of internal and external factors when comparing multiple plots at different stages of a development project. To do this, the preference coefficients are calculated using the ratio of the integral estimates of the compared areas. If there are several areas, they can be selected using pairwise comparisons and the analysis hierarchy method.

Keywords: urbanized territory, property valuation, internal and external factors, additive and multiplicative models, development project