In the an authors offer methodology to the evaluation of the internal environment of an industrial enterprise of the use of competenc - based approach for an effective management by an enterprise (professional appraisal of personnel, exposure and professionalcompetenses assisting favourable development in the conditions of uneven development of business-environment, exposure of strengths and weaknesses, possibilities and threats. It offers to apply five optimal evaluatian blocks for the proffessional appraisal of top-managers, criteria that will allow to estimate employees and degree of their contribution to activity of enterprise, because a key role in forming climate belongs to the personnel.

Keywords: competence - based, rating assessment, competitiveness, management decision, innovation potential, industrial economy

In this article, the author has rasmmotreny different approaches to the evaluation of competitiveness in terms of innovation.

Keywords: competitiveness, meso-level and micro-level, macro-level, the ranking of competitiveness advantages, quantitative and qualitative indicators