The paving slab market analysis and development prospects for the Rostov Region are given in this article. The market prospects are considered from the point of view of paving slab manufacturers on their participation in government programs of a modern urban environment formation and improvement. The main changes in the product specifications requirements are considered taking into account the enactment of GOST 17608-2017 instead of GOST 17608-91. We analysed the pricing policy of large manufacturers of paving slabs operating in the Rostov Region. Then we also considered the prospects of paving slab sales for municipal projects and in the private segment. We also reviewed the government programs for creation of a comfortable urban environment and their financing in the Rostov Region, as well as cooperation prospects between the municipal government and business in terms of concession agreements. Finally, we defined the main consumer categories for the paving slabs and the consumption structure of the paving slabs market.

Keywords: paving flag, paving slabs, improvement, modern urban environment, the formation of a modern urban environment, paving