This article provides information that there are different categories of users with different groups of behavioral features. All this data is separated from each other. In the course of this work, it was found that if all data on user models are combined into one method, then the analysis by which information about a virtual person is obtained can lead to improved adaptability of web resources using new technologies.

Keywords: usability, virtual reality, types of virtual personalities, segmentation, socialization, user, Internet

This article proposes the development of a method for fixing changes in the galvanic skin response and human pulse, depending on the viewing of a video fragment, which presumably causes a certain emotional reaction of a person. The creation of a prototype device on the Arduino Leonardo platform and compatible with this platform sensors for fixing galvanic skin response and a human pulse sensor is described, with the help of which data is collected for further use in determining the emotional state of a person.

Keywords: galvanic skin reaction, pulse, emotional state, arduino, emotion