In the article, the authors consider the influence of the seasonality factor on the architectural and planning decisions of hotel buildings on the Black Sea coast of the Krasnodar Territory. The climatic and socio-economic conditions of this region are revealed. The operating modes of buildings dictated by climatic characteristics are determined. The optimal solution for this region is a year-round building with seasonal expansion. The authors describe the solutions of hotel rooms and public spaces, taking into account seasonal changes in capacity, purpose of the room, climatic and other factors.

Keywords: seasonality, architecture, hotel, adaptability, recreation, transformation, design, mobility, climate, leisure