in the article, based on an analysis of some examples of interactive architecture, possible trends in its development are identified. As an example, modern media objects are considered, like Times Square in New York; Iluma Complex in Singapore, Kunsthouse in Graz, Austria, Harpa Concert Hall in Reykjavik; innovation center "Hypercube" (HyperCube) in Skolkovo; Rostov-Arena Stadium In Rostov-on-Don. Described are distinctive features of investigated objects, as well as its formation on the basis of computer and multimedia technologies. The influence on the appearance of the urban environment and the social activities and communication between people that take place in it is investigated.

Keywords: interactivity, media architecture, information technology, dynamic, trends, development, perspectives, urban environment