The results of the development of a set of indicators for the quality of construction products on the example of a reinforced concrete pile are presented. The analysis of the requirements of regulatory documentation for the evaluation of aesthetic indicators of the product is carried out. A solution to the dispute between the Supplier and the Customer on the issue of assessing the quality of the concrete surface is proposed.

Keywords: quality management, improving competitiveness, consumer requirements, quality indicators, technical level, aesthetic indicators, construction