Article is devoted to the algorithm and program realization of the automated method of operative advertising design creation and functionality consideration.

Keywords: operative advertising, the automated method, advertising design, algorithm, functionality.

This scientific work is devoted developing questionnaire for poll of experts for the knowledge base information system of a choice of the channel distribution of the advertising message filling. Processing and the analysis of the data received at questioning of 20 experts are made. The knowledge base of information system of a choice of placing operative advertising kind is filled using received data.

Keywords: poll of experts, information system, operative advertising, and knowledge base, print advertising.