Is analyzed the need of improving the model of the protection of the environment, which optimizes the selection of the most effective measures, for the reduction of technogenic action, to an improvement in the prirodokhozyaystvennoy situation and quality of living environment.

Keywords: the regulation of the prirodokhozyaystvennykh relations, the principles of steady social and economic development, sredozashchitnye innovations, the investment

Is analyzed the problem of the principles of the economical utilization of natural resources of strategy of ecologically steady social and economic development taking into account market conversions in Russian economy.  Anthropogenic processes in the biosphere, including connected with the environmental pollution, should be evaluated in connection with the stability of natural systems. From an ecological point of view steady development must be provided by the integrity of biological and physical natural systems.
Special importance has a viability of the ecosystems, on which depends the global stability of entire biosphere.

Keywords: Are natural resources, biosphere, steady development, market use of natural resources.

Examines the need to find new ways and approaches to solving environmental problems to assess the socio-economic and ecological impact of the economic entities and determines the importance of the theory of efficiency, as one of the priority areas of conceptual and methodological research.
Key category when considering this issue is nature, a set of economic relations, the productive forces associated with the primary assignment of elements of the environment, their transformation and adaptation to meet a variety of social needs.
Successful solution of socio-economic objectives of nature protection, rational use and reproduction of natural resources is inextricably linked with the solution of scientific and technical and technological problems in the field of environmental protection.
Keywords: Socio-ecological and economic efficiency, sustainable development, protection of nature, environment.

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