Results of the theoretical analysis and applied development of the system of communications and sale of production and services of a restaurant network with use of modern IT technologies are given. Results of modeling and design of the multipurpose website which allows to expand production and economic capabilities of a restaurant network are described. SWOT analysis is executed and the main results of design of the multipurpose website and its integration into a control system and business processes of a network of restaurants are briefly presented. Work is performed with financial support of the Ministry of Education and Science of the Russian Federation within the Federal target program "Researches and Development in the Priority Directions of Development of a Scientific and Technological Complex of Russia for 2007 - 2013".
Keywords: communications, organization of advance and sale of production and services, IT technologies, models, modeling, multipurpose website, network of restaurants, organization and management of restaurant, instrument complex
Results of research and design of system of communications and sale of production and services of a restaurant network with use of IT technologies and the multipurpose website providing favorable prospects of preservation of business, its steady growth, diversification, differentiation and customization of products and services are given. The complex of design actions and results of modeling of risk management are described at development and deployment of Internet technologies and the multipurpose website in production and administrative activity of a network of restaurants, design, advance and site operation. Work is performed with financial support of the Ministry of Education and Science of the Russian Federation within the Federal target program "Researches and Development in the Priority Directions of Development of a Scientific and Technological Complex of Russia for 2007 - 2013".
Keywords: organization and management of the project, communications, IT technologies, models, modeling, multipurpose website, network of restaurants, organization and management of restaurant, site advance, instrument complex
The results of theoretical analysis and application development of the marketing concept that underlies the market policy of the university, determining the direction and content of the education services, creating opportunities and conditions for self-learners and graduates are given. Special attention is paid to the marketing of education services and self-employment of graduates, focused on startups, high technology and scientific capacity production, as potential innovators of Russian economy modernization, which is to acquire the features of new economy and knowledge economy. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment.
Keywords: Marketing, market policy, university, educational services, self-employment, startup, labor market, new economy, knowledge economy, high-technologies, scientific capacity production
The results of application development of the marketing concept, the market policy of the university, the education services and conditions for self-learners and graduates are given. Special attention is paid to the self-employment of graduates, focused on startups, high technology and scientific capacity production, as potential innovators of Russian economy modernization. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment.
Keywords: Marketing, market policy, university, educational services, self-employment, startup, new economy, knowledge economy, high-technologies, scientific capacity production