The models of resolution of the main types of intrapersonal conflict are given. They are all connected with the choice of the object or action (equal or different valence) of two equiprobable (still attractive). The models were built in the discrete event approximation. It is based on the assumption that the opinion of the subjects about the usefulness of the objects undergoing random fluctuations at each step. Their attraction is the same only average. The second basic hypothesis is that the subject intuitively changes its assessment of the probability of selection after the change of the attractiveness. The transformation probability is modeled using Bayesian theory of decision-making. Numerical experiments showed the viability of such model. It is obtained that in the end, the situation with the choice of is permitted in one direction or another (equiprobable at the level of the final decision). The time resolution is inversely proportional to the width of the fluctuation of attraction. In the work it is also investigated the influence of evaluation by the subject of the significance of the objects. Obtained as a very low evaluation, and Vice versa, too high, hinder the resolution of conflict. The minimum completion time is achieved a little distant relation of the subject to the object (process) conflict. The results are as purely situational, specific significance, and the overall methodological. The presented models allow for an easy generalization to more complex cases involving a variety of factors influence and can serve as a basis for such studies.

Keywords: conflict, intrapersonal, simulation, discrete-event approximation, the fluctuations of attraction, the choice situation, probability assessment, Bayesian theory, decision-making, perception of the significance of the objects of the conflict

In the paper there are examined intrapersonal conflicts associated with the mandatory selection of one option from two, equal their relative attractiveness. To study the effect of social environment we combined two models. The first was the previously developed model based on the theory of Bayesian model intrapersonal conflict one subject. Second was the model the spread of the epidemic presented in the base package of the agent-based modeling AnyLogic. In the numerical experiments it is studied as a manifestation on the intrapersonal level, social aspects of the environment, and Vice versa, the impact of these conflicts on the society. Found that the level of this impact strongly depends on the social value of objects of choice. If this objects important only for the individual, the near social neighbours can only shift the final probability of selection and to reduce the resolution time of the problem. The opposite effect is small. If the conflict causing problem is socially significant both for the subject and its environment, the picture changes dramatically. An association of individuals with the same choice as the conflict and the formation of clusters of two types are started with the development of the conflict in the study community. There is growth of these clusters and their absorption of each other. It was studied several scenarios final solution to the problem, such as the transformation of intrapersonal conflict in intergroup one and confrontation of the formed sub-groups, or complete absorption of one type of cluster other with the winning one of the variant. The obtained results point to the need for the study of social conflicts to pay attention to intrapersonal and the possibility of escalating into intergroup.

Keywords: conflict, intrapersonal, social environment, simulation, fluctuations of the appeal, a multi-agent approach, probability assessment, Bayesian theory, clustering of individuals, inter-group conflict

The article discusses research methodology of intrapersonal conflict by using the affective component of appropriate social attitudes. We analyze three kinds of internal contradictions. Which are classified by K. Levin as the conflict of ""Desire-Commitment"", ""Avoidance-Avoidance"" and ""Commitment-Avoidance"". They are all connected with a choice of appropriate object or action (equal or different valences) of the two equally probable. The affective component of perception of such internal contradictions is determined by the technology of semantic differential on the basis of the survey conducted at the end of 2016 among students DSTU. For the interpretation of the results used the previously developed technique. The distribution functions of the emotional perception of those conflicts are described in article. Which were calculated as in the linear approximation and a nonlinear lookup psychosemantic model. It is obtained that the average affective perception of the studied conflicts neutral or close to that. But the researched audience is very heterogeneous in its emotional attitude to such conflicts. The distribution function is strongly smeared almost all over the range of levels of perception. While approximately half of the respondents are characterized by positive attitude to internal contradictions. This suggests that positive role of conflicts associated with the resolution of problems of an appropriate level subconsciously affects on estimates. A few unexpected results were obtained by a comparison of the perception of conflicts ""the Desire-the Desire"" and ""Avoidance-Avoidance"". Distribution function for the problem of the choice of two positive options is being shifted to the left, in the negative direction, compared with the function for a choice of two unattractive possibilities. The work has shown the promising use of such figure as the affective perception for researching of intrapersonal conflict. The obtained results possess as General methodical so purely situational, specific significances.

Keywords: conflict, intrapersonal, emotional perception, semantic differential, psycho-semantic model, distribution function, stratification of groups, comparative analysis, perception of types of conflicts

The paper presents the results of a comparative analysis of estimates of the levels of emotional perception, is satisfied in full and shortened semantic scales. The studies were performed on specific experimental data obtained in the measurement of deprivation attitudes of students Academy of architecture and construction DSTU at the end of 2016. It is found that the decrease in the number of signs in the semantic scale to the optimum leads to small changes in the assessments of emotional perception. At the individual level the changes are mostly (70%) not more than 10%,and in the whole group even less.

Keywords: relative deprivation, semantic space, factor analysis, rating scale, experimental regularity, factorization of scales, psychophysiological nature of the law of factorization, the optimal set

The article discusses research methodology of intrapersonal conflict by using the affective component of appropriate social attitudes. We analyze three kinds of internal contradictions. Which are classified by K. Levin as the conflict of ""Desire-Commitment"", ""Avoidance-Avoidance"" and ""Commitment-Avoidance"". They are all connected with a choice of appropriate object or action (equal or different valences) of the two equally probable. The affective component of perception of such internal contradictions is determined by the technology of semantic differential on the basis of the survey conducted at the end of 2016 among students DSTU. For the interpretation of the results used the previously developed technique. The distribution functions of the emotional perception of those conflicts are described in article. Which were calculated as in the linear approximation and a nonlinear lookup psychosemantic model. It is obtained that the average affective perception of the studied conflicts neutral or close to that. But the researched audience is very heterogeneous in its emotional attitude to such conflicts. The distribution function is strongly smeared almost all over the range of levels of perception. While approximately half of the respondents are characterized by positive attitude to internal contradictions. This suggests that positive role of conflicts associated with the resolution of problems of an appropriate level subconsciously affects on estimates. A few unexpected results were obtained by a comparison of the perception of conflicts ""the Desire-the Desire"" and ""Avoidance-Avoidance"". Distribution function for the problem of the choice of two positive options is being shifted to the left, in the negative direction, compared with the function for a choice of two unattractive possibilities. The work has shown the promising use of such figure as the affective perception for researching of intrapersonal conflict. The obtained results possess as General methodical so purely situational, specific significances.

Keywords: conflict, intrapersonal, emotional perception, semantic differential, psycho-semantic model, distribution function, stratification of groups, comparative analysis, perception of types of conflicts

The study was conducted on more practical material for monitoring the emotional perception of such social phenomena as local and Central political orders, their own level of relative deprivation, cultural infrastructure and cultural life of the city as a whole, their own emotional state. Since 2009, performed a survey of several thousand respondents on the subject with the use of technology of semantic differential. The aim of this work is the ranking used semantic scales in terms of relevance to respondents and their selection of the optimal set. It is necessary to increase the adequacy of the measurement and reduce errors. For calibrating semantic scales in the questionnaire, respondents were asked to evaluate not only the real object, but two perfect (positive completely satisfied respondents, and negative - totally unacceptable) of the same class. The distance between these images allowed us to assess the importance of each scale. For all the above objects of study, and each used a semantic scale was obtained of the distribution function of the significance level for the respondents. Obtained that this function is strongly smeared, across the range of values (in our normalization is from zero to one). Thus the studied scales are divided into three sets. A group of scales with good significance (for example, the scale of smart-stupid), for which zero significance show about 15% of the respondents, and the maximum is about two times more. Scales of moderate importance (for example, scale fast-slow), for which the significance in the whole range from 0 to 1 more or less same. And a group of poor significance (sharp, rounded etc.), for which the majority of the respondents poorly distinguish the corresponding characteristic. In the method of semantic differential emotional perception of the object is determined not by individual semantic scales, and the set of indicators. And for selection of optimal scales analysis of their individual significances insufficient. Need more total study of the significance of sets of scales. For these purposes, on the basis of a package of multidimensional data mining, Cognos (IBM) has developed a multidimensional model of the importance of semantic scales. It allows you to explore the sections with a fixed value for different sets of scales. On the basis of the analysis of the 20 initial semantic features were selected 8. More compared to the minimum (four) number provided the overlap does not distinguish between scales and the increase in the total significance of the whole set. For all the above-mentioned objects of study (in addition to their own emotional state of the Respondent) identified the optimal set of scales provides sufficient total significance. Questionnaires to assess emotional state showed that the individual significance of semantic scales for them are much lower than for other objects. There are only two groups of scales. Average, with approximately equal proportions of respondents across the range of significance. And bad, with the maximum distribution function at low important part. Signs with good importance at all. As optimum it is possible to take a set, the same as for other objects. But neither he, nor even a complete set of 20 scales will not provide the proper total value. When interpreting data on the emotional state in the work it is recommended to use the conventional Cartesian distance, as previously, we tested a weighted metric of urban areas (the Minkowski metric). Individual significance for each scale as coefficients of balanced. Scale with zero significance of this will automatically be eliminated, thereby improving the total significance of the feature set.

Keywords: the method of semantic differential, affective component, social objects, semantic scale, ideal constructs, significance, distribution function, cumulative importance, a multidimensional model, sections, sections, the choice of the optimal set

The technique of the multidimensional analysis of socio-political attitudes is shown on a concrete example. The results of questioning which was carried out in the spring of 2014 among the Rostov region population participating in the work of election commissions of the lower level are the basis for work. In total 144 persons were surveyed. On gender and age distribution, and also on socio-economic indexes our sample was typical for the above mentioned population. About 29 characteristics were used as input parameters in model. They were levels of affective and cognitive perception of the local and central authorities, cognitive estimates by respondents of the relation to various parties of socio-political life, the characteristic of a social portrait of respondents. The affective components were determined by technology of semantic differential, with the subsequent calculation within nonlinear approach. All cognitive components were computed by results of direct poll. Entrance sizes were unwrapped a multidimensional cube on a platform of a package of the multidimensional analysis by IBM Cognos. The functions of respondent’s distribution were computed both for separate components, and for various sections of a cube at the exit of model. The analysis for social and economic, national, confessional, territorial, gender profiles is carried out. It was discovered, in particular, the essential peculiarities in the territorial plan for the main leading factors of a conflictogenity (an affective component of political attitudes). Hierarchy of factors of social tension was created It is shown that the presented technique allows to conduct comprehensive investigation of a socio-political condition of any audience.

Keywords: questioning, semantic differential, affective component, direct poll, cognitive component, multidimensional cube, Cognos, social sections, territorial factor, social tension

The results of processing of experimental data obtained during the pilot survey, completed in June 2015 among the 3rd year students of DSTU. As a measure of impending conflict was used the level of emotional perception r local and Central political orders. It was normalized from -1 (negative order) to +1 (acceptance of order). The basis of measurements on the method of semantic differential Charles Osgood. Using the theory of ideal points Coombs, levels of perception calculated in the linear approximation and on the previously developed model in the framework of catastrophe theory. Shows the distribution of respondents by levels of emotional perception, calculated by the multi-agent modeling program Any Logic. Obtained that on average the studied audience perceives the local government is neutral (r=0,04). However, 39% of respondents perceive the local order is negative, 53% were positive. To the Central government, on average, the ratio is slightly positive (r=0,13). Negative emotional perception is characterized by 23%, positive – 60%.

Keywords: the emotional perception of the local political order, the Central political order, semantic differential, linear approximation, modeling, catastrophe theory, multi-agent approach, the distribution function, individual level

Results of poll of students of the Don state university about a cultural complex of the Rostov region are given in article. The main cultural and leisure installations of respondents, their relation to cultural infrastructure of Rostov-on-Don and area, their main cultural interests are shown. On the basis of these data conclusions are drawn on the level of satisfaction of cultural requirements of students.

Keywords: cultural complex of the Rostov region, cultural requirements, sociocultural elements, cultural services