Nowadays, a dramatic increase in the influence of events of the blogosphere onto the world's political and social processes is observed. We in Northern - Caucasian Scientific Center of High School have developed techniques of social media monitoring and modeling of the structure of the thematic blogosphere segment. During monitoring process the following attributes are under analysis: sense of text, types, complexity and set of features of objects, types of relations between the objects themselves, etc. - to obtain complete range of blogosphere users’ opinions on a particular theme. The structure of the politically active segment of the social network is modeled with the help of graph, using appropriate mathematical methods of analysis. With the help of the technique been developed research of the social media communications was carried out in the context of the State Duma elections.

Keywords: blogosphere, modeling, monitoring, election campaigning, social media, social networks