The article is devoted to the contextual usage of substandard language units. The author advocates substandard words reflect language and culture of a certain historical period. The problem of the writer’s tactfulness while using indecent words is in focus. It is also noted ironical sound of colloquial lexical units is used as a special stylistic device that creates and plays with modern realities.

Keywords: substandard units, jargon words, slang, dialect and colloquial words

The article “Modeling adaptation strategies of social intellect of the Russian students” applies adapting and decoding models of defining, forming and measuring social intellect in peer groups of testees: pupils, students and teachers. Considering essential views on the nature of social intellect makes it possible to formulate the system of its characteristics of essence which is revealed as generic characteristics of social intellect. This approach might serve as a methodological prerequisite for further examining the essence of social intellect, its properties and functions.

Keywords: social intellect, social system, adaptation strategies, metrical text, social subject.

The economic growth of China is inseparably linked with urbanization. The real estate market has expanded and became a major driver of economic growth. The central government reforms the system of land distribution with transformation of the socialist plan-centralized model to a market economy system. The development of China's real estate market occurs due to the improvement of institutional and operational factors. The real estate development in China is affected by foreign direct investment. Financing is one of the most important elements of a successful real estate development.

Keywords: urban growth, real estate market, real estate transfer, grant of the land-use right, real estate development, real estate businesses, state-owned land, real estate financing

The model of a platform of a predrying of the precipitation which is forming at stations of purification of natural waters of superficial sources, with data presentation of the comparative characteristic of its work is described. The specified methodology of calculation of a platform of a predrying of a deposit taking into account factors of an intensification of process is offered by engineering and technological means.

Keywords: water deposit, predrying platform, evaporation, filtration, capillary phenomenon

The global financial crisis has demonstrated that the housing market is mainly speculative. This tendency is problematic for policymakers and businessmen because by its very nature, no one knows the understanding and the logic of housing speculative investments, how large they are and how to predict the long-term cycles. The paper gives an overview of the causes, major threats and dangers of speculative investments in real estate. It provides a number of strategic measures to promote post-crisis perspectives of the housing industry.

Keywords: crisis, housing market, speculative investment, mediation nets, collapse investing, post-crisis perspectives

The article reviewed approaches, methods and indexes of valuing companies’ integration effectiveness. The process of integration is regarded as a project. The author also considers possible methods of measuring system-based synergy by means of business market value index.

Keywords: integration, integration project, system-based synergy, synergies evaluation, business market value, cut-off rate

`Described is the methodology of studying of topology of tensor quantity of magnetic field of leakage of natural defects in the natural geomagnetic field magnetization, which is the base for realization of digital Hall defect scope. Using this set it was managed to register the defects with the peculiar size of 15 microns in steel wire, which is used for reeling of butter spring of trucks.

Keywords: non-destructive testing, Hall-effect sensor, magnetic tomography.

The contemporary problems of chip manufacturing process in particular for small series are briefly reviewed. The costs optimization methods used for the preparation and launching of chip manufacturing are described in detail. New organization structures for the chip design and production are proposed. The implementation of the manufacturing process of this new type (i.e. “intelligent” production) is reviewed. The main feature of the “intelligent” production is that it takes into account not only essential technological steps but also involves design center and customer service support into the entire scheme describing the whole cycle of manufacturing. The real examples of manufacturing process modification and appropriate recommendations are given.

Keywords: chip for small series, “intelligent” manufacturing process, chip production standard route, MLM route, MPW route, production costs, modification of production route, united order.

The article discusses the housing construction policy of the state, the main problems and the effectiveness indexes of the national project “Affordable lodging” realization. The article suggests the mechanism of decision-making on forming housing construction capacity according to plan index of the lodging afford, the inhabitants income, the real estate market prices that can approach the national project “Affordable lodging” realization as much as possible.

Keywords: housing, reproduction, modeling, affordable housing, the structure

In article the analysis of a condition of production of cement concretes with use nano-technologies is carried out. A production technique of cement concretes with introduction nanoparticles and simultaneous levigating of a cementing agent is offered.

Keywords: nanodispersible modificators, nanotechnology, re-crushing portland cement parts, a strength improvement of cement concretes, vortex band apparatuses, activity of cement, activation, apparatuses of a vortex band

  In article is devoted to the scientific concept of system engineering of maintenance and management of urbanized system of objects of urban development, basing on monitoring of parameters of an inhabitancy is resulted.

Keywords: Reconstruction of urban development, geological and environmental risk during reconstruction

  The methods of management accounts on application of segments and kinds of economic activity were worked out. They are based on structured working card of accounts.The model of management accounts on application of segments and kinds of economic activity is formed by using external and internal segments, segments of strategically activities, kinds of economic activity. It is aimed for creation an effective system of accounting and analysis of resources using kinds of economic activity.

Keywords: segment; kind of economic activity; the methods of management accounts on application of segments and kinds of economic activity; cost; profits and losses

We have shown co-method of IT-strategy development, using business component model.  The article represents on the supply-procurement manufactory by procurement, processing and sale of waste materials.

Keywords: analysis, automation, IT-strategy, component model, manufacture, authentication, protection, data ware

  In article are considered particularities of the aspectual composition of flora and faunas of the republic Kalmykiya, their differences in territorial spreading. It is given analysis антропогенному influence on vegetable and animal world, the Revealed reasons деградации biological potential. Accent is made on condition of the populations of the antelope of the saiga. The Installed factor, influencing upon decision of the problem guard and reproduction охотничье-commercial fauna, danger is shown for vegetable and animal of the world fire.

Keywords: vegetation, animal world, антропогенное influence, population, industrial production, steep fires, ecological situation, antelope-saiga

  In the article are covered methodical basics and assessment principles of environment impact. Was carried the analysis of approaches of research of risk-systems.  Quality and quantitative assessment approaches of the risk applied in the sphere of environmental management was given. Were provided the practical methods of control agrarian resources on the foundation of a functional approach the qualitative and quantitative phytosanitary risks appraisal.

Keywords: risk assessment, ecology, expert judgment, nature management, impact