The results of theoretical analysis of literary data about the media-centrism and the socio-centrism as approaches to consideration of opportunities of mass media as the instrument of public opinion management are presented in the first part of this article . The substantiality of the media centrists approach is explained. The insufficiently proved aspects of the socio-centrism are revealed. Conclusions of the theoretical analysis are given as argument of relevance of empirical research. Studying of efficiency of the Russian mass media as a factor of public opinion formation became the purpose of empirical research. Its results are considered in the second part of this publication. The collecting of the source data was carried out by the method of sociological poll. The respondents were interrogated about the rather preferred mass media, news telecasts, and also their representations about the more discussable events. The comparative analysis revealed the considerable similarity between positions of public opinion and character of the information patterns broadcast by the preferred TV channels.

Keywords: media-centrism, socio-centrism, public opinion management, linear model of mass communication, step model of mass communication, "leaders of opinions", selective perception

The work contains the approximation of the third boundary value problem of schemes of high order. The approximation of the operator of the convective and diffusive transport difference schem were obtained, which has the fourth-order approximation error. The discrete operator diffusive transport in the absence of the influence of the boundary was considered.The construction of schemes of higher order accuracy approximates the operator diffusive transport in the border nodes in the case of boundary conditions of the third kind with the second order of accuracy was found.

Keywords: Schemes of high order, diffusion, diffusion transfer, discrete operator, approximation, boundary conditions, boundary value problem, finite-difference scheme

The work contains the construction and software implementation of related software systems designed for mathematical modeling of processes occurring in coastal water systems. The space-two-dimensional model of sediment transport in shallow waters allows to forecast the dynamics of bottom topography changes by reason of the movement of water and solid particles, to take into account the porosity of the soil, the critical shear stress at which begins the movement of sediment, turbulent exchange, dynamically changing geometry of the bottom, wind currents and friction on the bottom. The mathematical model of motion of a multicomponent air, takes into account factors such as the transport of pollutants and heat; the effect of vegetation; change in the coefficient of turbulent exchange; water transfer from the liquid to the gaseous state and others.

Keywords: multiprocessor computer system, grid equations, suspended solids, sediment

The expert system for practical use by doctors in hospitals is designed The systems is solve the problem of classification opinions on the gestosis development and degree during pregnancy risk. Multi-factor knowledge base derived based on the results of studies analyzed in the work, and includes a set of genomic and post-genomic signs of pregnancy complications. The main users of the system (doctors, researchers and patients) and their requirements for software implementation of the developed expert system. Structure of expert decision support system in the evaluation of the risk of preeclampsia, comprising components (characterizing developed information systems belonging to the class of expert systems), the functions and subjects were created. The types, feature space feature descriptions and attributes the knowledge base of these patients. The generalized algorithm of the system and the possibility of its further development were given.

Keywords: Expert system, knowledge base, requirements analysis, Statistical classification, feature space, gestosis, preventive diagnostics, a personified medicine

The article compares the S- and SD-methods of sifting IMF. Was considered an example with a test signal and analysed the effectiveness of decomposition.

Keywords: empirical mode decomposition, error of decomposition, intrinsic mode functions, S-method, SD-method, normalized squared difference, operation of sifting, LabView, Hilbert-Huang transform

Purpose: In the first part of the article gives analysis of the impact of various types of the regulators (PI controller, relay and relay operating in sliding mode) on the quality of the transition process in the current loop. It is shown that the best performance in speed and overshoot has a relay regulator operating in sliding mode. In the second part of the article describes a three-loop control system of an electromagnetic bearing gas blower with the capacity of 16 MW The methodology of the work : to calculate the regulator used the method of transfer functions. A switch regulator operating in the sliding mode is used as a current regulator, and to determine the parameters of the speed controller and of the position controller, adjustment onto the modular optimum is performed. The analysis of the transition processes in the three-loop control system is performed in «MatlabSimulink» software. Results: in the result of modelling the electromagnetic bearing control system, transient phenomena by controlling and perturbation actions are obtained. The results are used in the construction of the control system electromagnetic bearing blower pumping unit at the compressor station «Pomarskaya»

Keywords: electromagnetic bearing, three-loop control system, the current loop, relay regulator, modular optimum.

Synthesis of the TiO2 nanoparticles was carried out by sol-gel method. The optimal conditions for stable TiO2 gel obtaining was determined. The resulting samples were studied by IR spectroscopy. Studies have shown the presence of chemically and physically bounded water in TiO2 powders, dried at 125 ° C. Studying of the influence of the pH on the acid-base properties of the surface of the resulting TiO2 powders was performed by indicator method.

Keywords: TiO2 nanoparticles, sol-gel method, acid-base properties, indicator method, infrared spectroscopy, pH of the medium

There are new options of reinforcement hollow core slab. The essence of the proposed solutions is to install the rod into the groove located below the voids of the slab. Describes the field of rational use, as well as design and fabrication of these options of reinforcement.

Keywords: reinforcement of building constructions, safety operation, hollow core slab, normal section

The manuscript traced the impact of changes in the content of alkaline-earth elements on the dielectric spectra of solid solutions based on lead titanate. Two concentration areas with sharply differing nature of the manifestations of dispersion phenomena were identified. First (0.02≤α1≤0.24) is characterized by strong dispersion ε/ε0 in all temperature range and not allow to generate maximum of ε/ε0 for Curie temperature at low frequencies, the second (0.24≤α1≤0.36) - a sharp decrease of Δε in the ferroelectric phase and complete disappearance of it in the solid solutions, SS, with α1 = 0.36, indicating stabilization of the structure with the introduction of alkaline SS elements. It was found that as increased the concentration of modifiers in the compositions there is a stabilization of their structure with a gradual decrease in the phase transition temperature. Formation of two concentration areas where changes macro properties SS is undoubtedly a consequence of their correlation with the phase diagram of the studied SS, which is experiencing a transformation in the neighborhood of α1 ~ 0.24, due to the transition from two-phase to single-phase state. The results obtained by the authors can be used in the development of high-temperature (α1 0.24 ) anisotropic ferroelectric materials.

Keywords: ferroelectric piezoceramics, lead titanate, alkaline earth elements, modifiers, solid phase synthesis dielectric spectra

In this paper, the concept of chromatic set of fuzzy temporal graph is introduced. Chromatic set of fuzzy temporal graph is a generalization of one side of a fuzzy, but on the other hand - temporal graphs. The degree of connectivity vertices changes in discrete time in a fuzzy temporal graph. Most of isomorphic transformations of fuzzy temporal graph change their external representation without changing its signature. In this regard, matters relating to the consideration of temporal invariants of fuzzy graphs. Example of finding chromatic sets of fuzzy temporal graph is considered here.

Keywords: Fuzzy temporal graph, fuzzy partial graph, graph coloring, chromatic set, the degree of separability

In order to assess the strength of the bone tissue in patients undergoing joint replacement of the knee or hip joint, resected bone fragments were tested on a test-stand, ИСС/М-Scaime ZF-500, installed at the department of traumatology and orthopedics of the Rostov state medical university. Later, the bone strength indicators were compared to the following: data obtained from densitometry, gender, age and the osteoporosis risk factors of the patient. Based on multivariate analysis, medical treatment and rehabilitation methods were devised for the patients after a joint replacement of the knee or hip joint.

Keywords: osteoporosis, osteopenia, bone strength, knee joint replacement, hip joint replacement, test-stand.

When creating and using of medical systems and devices for various applications, considerable importance is periodic verification and testing of such systems and devices. In addition to checks are also conducted medical and technical tests in setting on the production and commissioning. This article discusses an approach to the construction of optimal calibration systems and devices for testing of medical devices that are used to create and maintain modern medical technology. The most popular and accessible systems from companies such as General Electric Medical Systems IT, Natiоnal Instruments, DIATEST considered in this article. The estimation of the effectiveness of these devices in various stages of development and testing of medical devices. The paper discusses examples of the construction with the use of modern laboratory information environment LabVIEW. The present approach permits to select a sufficiently effective suite for verification and testing of medical devices in the company and for the training of students. Based on the findings made in the article, you can choose the most appropriate complex for initial verification of medical equipment and for periodic calibration.

Keywords: calibration, testing, medical equipment, instrumentation, electrophysiological signals, automation

Currently, counterfeit goods began dating in all types of consumer goods. The sector of textile products is one of the most susceptible to counterfeiting. A lot of companies confronted with the problem of counterfeiting of their products on a commercial scale. One of the promising directions in the area of protection against counterfeiting of products is the use of RFID technology. On the basis of one of the basic RFID standards established technology NFC, electronics manufacturers inserted into the smartphones the corresponding module. Using NFC technology, together with the developed system for the identification of products can serve as additional, and for some companies and the only protection against forgery.Each item in the system has a unique QR-code link to the page containing detailed information. Link consists of a website address and a unique identifier. The resulting QR-code may be printed on the label of the product, which is integrated with the NFC tag containing the same unique identifier. QR-code reading is carried out by appropriate application. NFC tag reading is possible if the corresponding module, which is now present in most mobile devices. The owner of a mobile device, comparing the received code, be able to distinguish original products from counterfeits.

Keywords: counterfeit goods, RFID technology, two-dimensional coding, QR-code

The morphology of the modified Portland cement hydration products was studied transmission electron microscopy. The combined effect of polyvinyl alcohol (PVA) and sucrose on the morphology of hydrosilicates nanoparticles has a synergistic character. he presence of PVA enhances the effect of sucrose. The effect of synergism must be considered in the preparation of multicomponent modifier compositions including PVA

Keywords: "modified cement stone, transmission electron microscopy, the morphology of nanoparticles of hydrosilicates, sucrose, PVA, synergistic effect. "

In this article the social health of the student youth as a social phenomenon is considered in the context of the theory of structural marginality. The author describes and explains the condition of the marginalized status of the student youth of the South of Russia. Social health of the student youth of the South of Russia is a reflection of the degree of her marginal position in society.

Keywords: Social health, Russian student youth, structural marginality, status, social value, satisfaction with life, the South of Russia